Being a Canadian company in an international marketplace is both an asset and a challenge: our natural tendency to play nicely in the global sandbox tends to kick in at exactly the wrong moment, sometimes causing our non-Canadian counterparts to wonder what our problem is and where we went!

While I’ve been struggling lately with turning off the passive-Canadian and getting to the meat of the subject, PPC expert Maple North was ready to accept and display some of that classic Canadiana to start their branding and identity work.

Let me introduce Big Tim:

Big Tim plays on the Canadian woodsman theme, and in the near future will reveal his full backstory to build a history and context for a small Canadian company that’s making a difference in the PPC, SEO, and online marketing market place.

What I love about this particular brand is the playfulness that the client has introduced to an idea of what it means to be stereotypically Canadian. We’ll turn that on its ear, of course, but it’s a fun, comfortable visual to introduce the concept.

Meanwhile, if you’re ready to cut the deadwood out of your online marketing campaign and get serious about generating traffic and leads, go talk to Maple North.