Dynamic ad insertion and metadata management solution provider This Technology made the leap into the open source world on February 14 this year with SpotLink.
Now, while something as unique and sexy as facilitating video-on-demand advertising would lead most people to assume a slick marketing engine behind it all, This Technology is about as anti-marketing as they can be. Their original website was a do-it-yourself roll out of a simple WordPress template.
(PRO TIP: Need to get your website started quickly and missing the budget line item? DIY WordPress website! You can add the unique look and functionality later.)
Our job was to design and develop a new WordPress template that looks clean and professional, focuses on the audience and products, and stays true to This Tech’s no-BS approach to business.
Them: “I need it live on Monday”
Us: “I think I’m running a fever…”
Though not the smoothest website development cycle I’ve experienced – nothing like the ‘flu to scramble a brain and make things more complicated than necessary! – the end result achieves the goals quite handily.