Design & Develop
  • Website Design
  • March17th

    Dynamic ad insertion and metadata management solution provider This Technology made the leap into the open source world on February 14 this year with SpotLink.

    This Tech

    Now, while something as unique and sexy as facilitating video-on-demand advertising would lead most people to assume a slick marketing engine behind it all, This Technology is about as anti-marketing as they can be. Their original website was a do-it-yourself roll out of a simple WordPress template.

    (PRO TIP: Need to get your website started quickly and missing the budget line item? DIY WordPress website! You can add the unique look and functionality later.)

    Our job was to design and develop a new WordPress template that looks clean and professional, focuses on the audience and products, and stays true to This Tech’s no-BS approach to business.

    The catch?

    Them: “I need it live on Monday”

    Us: “I think I’m running a fever…”

    Though not the smoothest website development cycle I’ve experienced – nothing like the ‘flu to scramble a brain and make things more complicated than necessary! – the end result achieves the goals quite handily.

    Website: http://thistech.com

  • March4th

    On January 25, 2011, President Barack Obama gave his State of the Union address. Usually this would have little or no impact on our work day, however, a particular segment of his speech stood out to one of our clients and spurred a flurry of projects.

    What did the American President say that was so exciting?

    We live and do business in the Information Age, but the last major reorganization of the government happened in the age of black-and-white TV. There are 12 different agencies that deal with exports. There are at least five different agencies that deal with housing policy. Then there’s my favorite example: The Interior Department is in charge of salmon while they’re in fresh water, but the Commerce Department handles them when they’re in saltwater. (Laughter.) I hear it gets even more complicated once they’re smoked. (Laughter and applause.)

    Department of Smoke Salmon

    I know that it’s hard to picture me getting excited about salmon, but when it comes to smoked salmon, Bradley Smoker happens to be a lot of fun. When Adam from Maple North pitched the idea of the Department of Smoked Salmon and his rough drafts at us the day after the State of the Union, the three of us started on what might go down in the books as the project of the year.
    Department of Smoke Salmon buttons

    We created a landing page, press release, banner ads, official seals & buttons and launched the Department of Smoked Salmon less than 8 hours later.

    I won’t lie, the tagline “Don’t let bureaucracy blow smoke on your salmon!” might still be making me laugh over a month later. See, proof that work can (and should!) be fun.

    Meanwhile, the badges and buttons have become a Bradley Smoker forum favourite. You can spot them in board signatures!

  • February23rd

    As a general business philosophy, a client that comes back for more work is a happy client. Which means that TenBareToes Entertainment must be one of the happiest clients we have!

    The fledgling theatre group is gearing up for its second production, The Odd Couple, and needed the advertising, website, and assets designed and in production when auditions began.

    TenBareToes production asset design

    When talking about The Odd Couple, the theme of opposites and opposition generally comes into play. The artwork for the production touches on these themes with the positions of the main characters, the reversed colours, font choices, and the props.

    The artwork also had to remain generic enough to fit the yet-to-be selected cast.

    Theatre production tickets designTickets were a new item for TenBareToes – and a necessity. The company’s first production The Taming of the Shrew used e-tickets, which we all thought would be widely accepted by the technology-loving audience in KW.

    Boy, were we wrong!

    Though the e-tickets saved paper and expense, the theatre crowd loves hanging the tickets on the calendar or fridge in hot anticipation of the production; EIGHTY PERCENT of the audience mentioned that they wanted the paper tickets back.

    The tickets are a simple solution, using a business card size and leaving the show details area blank. TenBareToes will print stickers for each production or use a stamp to fill in the  details, allowing us to order a larger batch for cost-effective tickets.

    Speaking of tickets … don’t forget to order your tickets for TenBareToes’ production of The Odd Couple before it sells out!

  • November17th

    Sipera Systems, the leader in real-time Unified Communications security solutions, was ready for a major change to their website and overall online marketing approach. Starting with new landing pages for e-mail marketing campaigns, it became clear that Sipera had outgrown the content managment system that was in place. And they were definitely ready for a new look and a better user experience for site visitors.

    Sipera website design

    Time for Drupal! With an ever-growing list of partner assets and accounts, the user management in Drupal is key to Sipera’s partner portal. And with all of the goodies that make Drupal so easy to use and configure, getting those surprise campaigns out the door just became a lot easier.

    The result is a website that the marketing team can update and manage in a snap! Sipera’s thrilled Hurray, great job on our new site! I really appreciate all your hard work and dedication. and industry analysts are saying things like “nice, clean look.”

    Visit the site: www.sipera.com

  • November12th

    When Jason Drummond started blogging over a year ago on one of his favourite subjects, finances and debt, he set himself a goal: if he could keep a regular publishing schedule and grow readership, he was going to move off of wordpress.com to his own server. Over 300 blog entries and an impressive personal get-out-of-debt story later, Jason’s launched Out of Debt Help.

    Out of Debt Help website design

    Out of Debt Help started as Canadian Savings. But, alas, in the sample year, Jason lost the .ca he had in mind and we went back to the drawingboard – also known as Market Samurai – to find the perfect domain name.

    That’s when Wilbur the spokes-beaver appeared and developed a life of his own. Now that Jason is out of debt, he needed a case study to continue the out of debt conversation. Wilbur fills that niche perfectly: he doesn’t get embarassed easily, unlike potential case study subjects.

    Here’s to busting debt and saving millions!

    Visit the site: www.outofdebthelp.ca